What do you understand by interactivity in radio programmes ? Explain with examples. 

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Radio is considered interactive when it allows for people’s voices to be heard. It gives ordinary people a chance to participate in discussions about things that matter to them. Interactive radio usually attracts more audience because listeners enjoy hearing other people’s views on the matter and even start participating themselves. Interactive radio is mostly for programs like talk shows and educational radio. This is where listeners can be invited to ask questions, comment or share their own experience on the topic of the day. Preparation is important as it determines the success of the interactive radio program. The presenter needs to be informed about the topic, promote it enough for people to look forward to it and be accommodative of listener responses.

There are different ways listeners may participate in the program, through sending text messages, calling in, or using social media – facebook, twitter, etc. I would like to share two examples of my radio experience and challenge you to decide if those are examples of interactive radio.

Example 1 - English in Action radio program-

In South Africa there was a program that used radio to teach basic English to grade 1 and 2 pupils. The organisation that started the program would prerecord different episodes and prepare a workbook that goes with it. There was a new episode ___________ __ _________ _______ __ ______ _______ ____________ _____ ______ _________ _____________ __ _______.
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Degree : PG DIPLOMA PROGRAMMES
Course Name : Post Graduate Diploma in Audio Programme Production
Course Code : PGDAPP
Subject Name : Introduction to Broadcasting and Programming
Subject Code : MJM 1
Year : 2022