Sales curves

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Sales curves are graphical representations that illustrate the relationship between sales volume and time, reflecting how sales change over a specific period. Understanding sales curves is essential in the field of Buying and Merchandising, as they provide valuable insights into consumer behavior and product performance.

There are several types of sales curves, including the product life cycle curve, which typically consists of four stages: introduction, growth, maturity, and decline. During the introduction stage, sales are low _________ __________ ____________ ___ ____________ ________ _____ ___ _____________.
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Degree : BACHELOR DEGREE PROGRAMMES
Course Name : BBA in Retailing with the Modular Apporach
Course Code : BBARL
Subject Name : Buying and Merchandising-II
Subject Code : BRL 10
Year : 2024 2025