Shopping Products and Specialty Products

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Shopping products are items that consumers purchase after comparing alternatives based on attributes such as price, quality, style, and features. These products typically involve more effort and thought in the buying decision compared to convenience products. They are usually sold in fewer locations, requiring more extensive selection and decision-making. Examples of shopping products include clothing, electronics, furniture, and ___ __________ ________ __________ __ _________ __ ______ ___ _________.
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Degree : BACHELOR DEGREE PROGRAMMES
Course Name : BBA in Retailing with the Modular Apporach
Course Code : BBARL
Subject Name : Buying and Merchandising-II
Subject Code : BRL 10
Year : 2024 2025