“Savla store caters to the needs of especially middle class”.

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Savla Store focuses on catering to the needs of middle-class consumers, a demographic that is highly price-conscious and looks for value in their purchases. Buying and Merchandising-II explores the principles and practices that govern how retail businesses like Savla Store source, purchase, and manage their products to meet the demands of this specific consumer group.

To meet middle-class expectations, Savla Store’s buying strategy emphasizes acquiring products that balance quality with affordability. This group of consumers typically seeks products that offer long-term value rather than luxury or premium items. As a result, the store needs ___ ___________ _____________ __________ ___________ _________ __ _____________ ____________ ________ ___________ ____ __________.
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Degree : BACHELOR DEGREE PROGRAMMES
Course Name : BBA in Retailing with the Modular Apporach
Course Code : BBARL
Subject Name : Buying and Merchandising-II
Subject Code : BRL 10
Year : 2024 2025