(Refer to Unit 8 of MNM011) According to Illavarasan and Rathans, business sectors are using various social media outlets for specific purposes. Search through social media, and identify these examples for any FIVE categories as specified on page No. 146.

Marketing and Promotion: Many businesses use social media outlets like Facebook, Twitter, and Instagram for marketing and promotion. For instance, Coca-Cola uses Facebook to share its latest advertisements, events, and promotions with its followers. Similarly, Nike uses Instagram to showcase its latest products and sports events.

Customer Engagement: Social media platforms have become an essential tool for businesses to engage with their customers. For example, Starbucks uses Twitter to interact with its customers, answer their queries, and resolve their complaints. Moreover, many businesses also use Facebook and Instagram for customer engagement by sharing user-generated content and responding to customer comments.

Recruitment: Businesses also use social media outlets for recruitment purposes. LinkedIn is a popular platform for businesses to connect with potential candidates and post job openings. Additionally, some businesses use Twitter and Facebook to advertise job openings and attract applicants.

Product Development: Social media platforms also offer businesses an opportunity to gather customer feedback and ideas for product development. For instance, Lego uses Twitter to receive feedback from its customers on ___________ _________ ____ ____________ __________ ___ ________ ______ _________ ____________ ___ ____________.
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