Read and understand the basic concepts of content analysis through Unit 8 of MNM015. Collect 15 internet memes on a specific theme, and carry out a simple content analysis of memes. Write your report in 400 words.

Word Count : 799

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Content analysis is a systematic research method used for analyzing and interpreting content from various media forms, such as text, images, videos, or sound. In this case, the focus is on internet memes, which have become a pervasive form of online communication. Memes are often humorous, culturally relevant, and spread rapidly across the internet. The content analysis of memes helps in understanding the themes, patterns, and messages they communicate to the audience.

For this content analysis, I collected 15 internet memes revolving around a specific theme: "work-life balance." This theme is particularly relevant in contemporary discussions around mental health, productivity, and the challenges people face in balancing their professional and personal lives.

Step 1: Selection of Memes

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Degree : PG DIPLOMA PROGRAMMES
Course Name : Post Graduate Diploma in Digital Media
Course Code : PGDIDM
Subject Name : Media Research Methods
Subject Code : MNM 15
Year : 2022 2023