Question
Identify the contents of "wage" under various Acts. Discuss the difficulties for not having a uniform definition of wages.
Wage is a critical aspect of employment and is defined differently under various Acts in different countries. In general, wage refers to the compensation given to employees in exchange for their work. Here are some of the contents of wage under various Acts:
Fair Labor Standards Act (FLSA) - The FLSA is a federal law in the United States that establishes minimum wage, overtime pay, and other employment standards. Under the FLSA, the term "wage" includes all forms of compensation, including salaries, bonuses, and commissions, but excludes certain fringe benefits.
Employee Retirement Income Security Act (ERISA) - ERISA is a federal law in the United States that establishes minimum standards for employee _______ ______ __________ _______ _____ _____________ __ __________ _________ ____________ __ __ _______.
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A mobile brand trying to regain the market share.
What is an advertisement? Discuss the steps involved in advertising campaigns planning for the following:
i) a mobile brand trying to regain the market share.
ii) Launch of a new OTG brand.
What is media? Why it assumes critical importance in the context of IMC? Highlight the major trends in media buying.
Identify and discuss the various legal issues faced by marketers involved in IMC
Explain various approaches in designing compensation. Chalk out various alternative system of compensation.
Select and discuss any two products/brands where the role of IMC has largely contributed to their success stories
Describe the concepts of allowances and fringe benefits citing examples.
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