Explain the key concepts in retail atmospherics.

Word Count : 370

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Retail atmospherics refer to the elements that create the environment in which consumers shop. It plays a crucial role in influencing customer behavior and enhancing the shopping experience. Key concepts in retail atmospherics include:

1. Store Layout: The arrangement of products and fixtures within a store significantly impacts consumer flow and shopping behavior. Retailers often employ different layouts—grid, racetrack, and free-flow—to guide customers through the space. A well-designed layout can encourage impulse purchases and improve product visibility.

2. Lighting: Proper lighting enhances product appeal and creates an inviting ambiance. Different types of _____ ___________ ___ _____________ _____________ _________ ____ __________ __________ _____________ ______ ___.
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Degree : BACHELOR DEGREE PROGRAMMES
Course Name : Bachelor of Business Administration in Retailing
Course Code : BBARIL
Subject Name : Overview of Retailing
Subject Code : BRL 101
Year : 2024 2025