Explain the following marketing concepts with reference to Public Enterprises:-
(a) Marketing Mix
(b) Market Segmentation 

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Management of Public Enterprises involves applying various business principles to organizations that are owned or controlled by the government. In this context, marketing plays a crucial role in ensuring the success and sustainability of public enterprises. Two fundamental marketing concepts that are particularly relevant in this context are the Marketing Mix and Market Segmentation.

(a) Marketing Mix: The Marketing Mix, often referred to as the 4Ps, is a framework that helps organizations make strategic decisions about their product or service offerings. The 4Ps stand for Product, Price, Place, and Promotion. In the context of public enterprises, these elements take on a distinct character.

1. Product: Public enterprises often provide services rather than tangible products. The "product" in this context could be the services offered by government-owned entities, such as healthcare services, education, transportation, or utilities. The quality and accessibility of these services are critical factors in the success of public enterprises.

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Degree : MASTER DEGREE PROGRAMMES
Course Name : Master in Business Administration
Course Code : MBA
Subject Name : Management of Public Enterprises
Subject Code : MS 92
Year : 2023