Examine how cultural factors affect international business and what are the challenges that managers come across while dealing with cultural differences.

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Cultural factors play a crucial role in shaping the dynamics of international business. The global business environment is characterized by a diverse range of cultures, each with its own values, norms, and communication styles. These cultural differences can significantly impact various aspects of international business, including communication, negotiation, decision-making, and overall business strategies. Managers face numerous challenges in navigating this cultural diversity, and understanding these challenges is essential for successful international business operations.

One of the primary ways cultural factors affect international business is through communication styles. Different cultures have distinct approaches to communication, both verbal and non-verbal. For example, in some cultures, communication may be direct and explicit, while in others, it may be more indirect and implicit. These variations can lead to misunderstandings and misinterpretations in business interactions. Managers need to be aware of these __ ______ __ _______ __________ __________ ___ _____ ___ ____ _____________.
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Degree : MASTER DEGREE PROGRAMMES
Course Name : Master in Business Administration
Course Code : MBA
Subject Name : International Business
Subject Code : MS 97
Year : 2022