Discuss the technological trends in retailing. State the precautions to be taken while handling technology in Retailing.

Word Count : 831

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The landscape of retailing has transformed dramatically in recent years, driven by rapid technological advancements. These changes have reshaped how retailers interact with customers, manage operations, and optimize supply chains. As technology continues to evolve, various trends have emerged, significantly impacting the retail sector.

One of the most significant technological trends in retailing is the rise of e-commerce. The proliferation of online shopping platforms has made it easier for consumers to purchase products from the comfort of their homes. This trend has been accelerated by the COVID-19 pandemic, which forced many consumers to shift their shopping habits online. Retailers are increasingly investing in robust e-commerce platforms to enhance customer experience, streamline order fulfillment, and provide personalized marketing. The integration of artificial intelligence (AI) in e-commerce allows retailers to analyze customer data and make recommendations, improving the chances of conversion.

Another major trend is the adoption of omnichannel retailing. Retailers are now blending online and offline shopping experiences to meet the evolving preferences of consumers. This approach ensures that customers have a seamless shopping experience, whether they are shopping online, in-store, or through mobile devices. Omnichannel strategies involve integrating various channels, such as social media, websites, and physical stores, to create a unified customer journey. This trend requires retailers to invest in technology that can synchronize inventory management, customer data, and marketing efforts across different platforms.

Mobile technology has also had a profound impact on retailing. The widespread use of smartphones has led to the development of mobile shopping applications, enabling customers to browse, shop, and make payments directly from their devices. Retailers are leveraging mobile technology to enhance customer engagement through personalized offers, loyalty programs, and location-based ___________ _________ __ ______ _____________ _____ ______ ________ _________ ___.
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Degree : BACHELOR DEGREE PROGRAMMES
Course Name : Bachelor of Business Administration in Retailing
Course Code : BBARIL
Subject Name : Overview of Retailing
Subject Code : BRL 101
Year : 2024 2025