Why do you think visual merchandising is necessary in the design of a store? Suggest components to be displayed in a particular retailing unit with examples

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Visual merchandising plays a crucial role in the design of a retail store as it directly impacts the customer experience, encourages purchasing behavior, and enhances the store's overall appeal. It serves as a strategic tool for creating an inviting atmosphere, guiding customers through the store, and showcasing products effectively. By utilizing visual merchandising, retailers can communicate the store's brand identity, create a memorable shopping experience, and increase sales.

The importance of visual merchandising can be understood through several key aspects. First, it helps in catching the attention of potential customers. As soon as a customer enters a store, their first impression is shaped by the layout, lighting, colors, and display of products. A well-designed store layout, combined with carefully arranged products, can capture the shopper's attention and draw them into the store, influencing their purchasing decision.

Second, visual merchandising provides a means to convey product information and highlights key items. Using signage, props, and display techniques, retailers can guide customers towards specific products or sales promotions, increasing the likelihood of impulse purchases. For example, a clothing store may use mannequins dressed in full outfits to show customers how various pieces can be styled together, helping them visualize how the products will look in real life.

Third, it creates an emotional connection with customers by enhancing the atmosphere and setting the mood of the store. For instance, a high-end luxury store might use dim lighting and elegant fixtures to ____ _________ _______ __________ _______ _____________ _____ ___ ____________ __________ ___ _________ _________ _______ ____________.
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Degree : BACHELOR DEGREE PROGRAMMES
Course Name : Bachelor of Business Administration in Retailing
Course Code : BBARIL
Subject Name : Overview of Retailing
Subject Code : BRL 101
Year : 2024 2025