Discuss ‘China as a growing tourism market’. 

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China, with its vast population and rapid economic growth, has become a significant player in the global tourism market. The country’s tourism sector has evolved dramatically over the last few decades, turning China into not only a key destination but also a major source of international tourists. The rise of China as a growing tourism market can be understood through several factors: its expanding middle class, the government’s strategic investments in infrastructure, evolving travel preferences, and its increasing outbound tourism.

### Economic Growth and Middle-Class Expansion

The transformation of China into a global tourism powerhouse is closely linked to its remarkable economic growth. Over the past 40 years, China has experienced some of the fastest economic growth rates in the world. This economic development has resulted in a sharp rise in the incomes of many Chinese people, especially in urban areas. As a result, there has been a significant expansion of the middle class, which now represents a large portion of the population. This growing middle class has the disposable income necessary to travel, both domestically and internationally.

The increase in income has led to a demand for more diverse and higher-quality travel experiences. Chinese tourists are now seeking not only basic sightseeing but also luxury travel, wellness tourism, cultural immersion, and ____ _________ _______ __________ _____________ __ ___ ____ _____________ ______ ______.
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Degree : MASTER DEGREE PROGRAMMES
Course Name : Master of Arts in Tourism Management
Course Code : MTM
Subject Name : Understanding Tourism Markets
Subject Code : MTM 9
Year : 2022