a) Publicity and advertisement

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Publicity and advertisement are two essential tools in the domain of business and secretarial practice. Both serve the purpose of promoting an organization’s products, services, and overall image, though they differ in their approach, scope, and objectives. Publicity typically refers to the process of gaining public visibility or awareness for an organization, product, or service through media coverage, while advertisement involves paying for space or airtime to present a message directly to an audience. Both strategies, when used effectively, can greatly enhance an organization’s brand reputation and commercial success.

Publicity can be seen as a more organic form of promotion, often emerging from positive media coverage or word-of-mouth recommendations. It is not always controlled by the organization and can be the result of media reports, public relations efforts, or even spontaneous events. The primary advantage of publicity is that it tends to be perceived as more trustworthy compared to advertisements. For instance, a positive news article or endorsement from a reputed source can have a stronger impact on public perception than an advertisement. In secretarial practice, one of the key responsibilities is to handle the organization’s communication strategies, including facilitating media relationships, drafting press releases, and organizing events that could lead to favorable publicity. A well-managed publicity campaign can significantly _____ ________ ____________ ________ ___ _______ _________ ________ _______.
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Degree : BACHELOR DEGREE PROGRAMMES
Course Name : Bachelor Degree Programmes
Course Code : BDP
Subject Name : Secretarial Practice
Subject Code : ASP 1
Year : 2022 2023