IGNOU MNM 21 SOLVED ASSIGNMENT

Ques 1.

During 2024-25, IndiGo Airlines faced repeated public criticism related to flight delays, customer grievances, and operational disruptions.

Analyse how IndiGo used media statements, press releases, and digital platforms to manage any one such crisis. Evaluate the effectiveness of its communication and suggest improvements using principles of integrated communication.

(Relevant Units: Unit 1 - Communication Process; Unit 4 - Media & Society)

Ques 2.

The recurring Delhi-NCR air pollution crisis is widely discussed across television news, newspapers, and social media every winter.

Examine how different media platforms frame this issue and analyse the role of media in shaping public perception, responsibility narratives, and public response.

(Relevant Units: Unit 3 - Ownership Patterns in Media; Unit 4 - Media & Society)

Ques 3.

The arrival and growing influence of Artificial Intelligence (AI) has triggered extensive communication around job loss, reskilling, and future employment in India.

Select any one government initiative, corporate organisation, or digital platform communicating about Al and employment, and analyse how audience understanding, marketing communication, and digital tools are used to convey the message.

(Relevant Units: Unit 6 - Communication in Marketing; Unit 7 - Marketing Communication Mix)

Ques 4.

The marketing and promotion of recent Indian films such as Haq, Dhurender, Sitare Zameen Pe, or any other contemporary release relied heavily on integrated media strategies.

Analyse the film's promotional campaign by examining the use of advertising, public relations, events, and digital media, and evaluate the extent of integration across platforms.

(Relevant Units: Unit 9 - Advertising; Unit 10 - Public Relations)

Ques 5.

In recent times, campaigns related to government initiatives, social causes, or brand-led social messaging (such as digital payments, sustainability, health awareness, or road safety) are frequently encountered in everyday media. Identify any one such campaign and critically examine how communication principles, media selection, and audience appeal are used to influence public attitudes or behaviour.

(Relevant Units: Unit 11 - Event Management; Unit 12 - Cyber Marketing, Unit 16 Packaging & Point of Purchase)

Ques 6.

During 2024-25, IndiGo Airlines faced repeated public criticism related to flight delays, customer grievances, and operational disruptions.

Analyse how IndiGo used media statements, press releases, and digital platforms to manage any one such crisis. Evaluate the effectiveness of its communication and suggest improvements using principles of integrated communication.

(Relevant Units: Unit 1 - Communication Process; Unit 4 - Media & Society)

Ques 7.

The recurring Delhi-NCR air pollution crisis is widely discussed across television news, newspapers, and social media every winter.

Examine how different media platforms frame this issue and analyse the role of media in shaping public perception, responsibility narratives, and public response.

(Relevant Units: Unit 3 - Ownership Patterns in Media; Unit 4 - Media & Society)

Ques 8.

The arrival and growing influence of Artificial Intelligence (AI) has triggered extensive communication around job loss, reskilling, and future employment in India.

Select any one government initiative, corporate organisation, or digital platform communicating about Al and employment, and analyse how audience understanding, marketing communication, and digital tools are used to convey the message.

(Relevant Units: Unit 6 - Communication in Marketing; Unit 7 - Marketing Communication Mix)

Ques 9.

The marketing and promotion of recent Indian films such as Haq, Dhurender, Sitare Zameen Pe, or any other contemporary release relied heavily on integrated media strategies.

Analyse the film's promotional campaign by examining the use of advertising, public relations, events, and digital media, and evaluate the extent of integration across platforms.

(Relevant Units: Unit 9 - Advertising; Unit 10 - Public Relations)

Ques 10.

In recent times, campaigns related to government initiatives, social causes, or brand-led social messaging (such as digital payments, sustainability, health awareness, or road safety) are frequently encountered in everyday media. Identify any one such campaign and critically examine how communication principles, media selection, and audience appeal are used to influence public attitudes or behaviour.

(Relevant Units: Unit 11 - Event Management; Unit 12 - Cyber Marketing, Unit 16 Packaging & Point of Purchase)

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