What is retailing? Briefly explain the factors influencing the growth of retail in context of organised Indian retail market.

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Retailing refers to the process of selling goods and services directly to consumers for their personal or household use. It involves a wide range of activities that enable businesses to deliver products to end users, including purchasing, merchandising, pricing, and customer service. Retailing can occur through various channels, such as brick-and-mortar stores, e-commerce platforms, direct selling, and mobile apps. The retail sector is a crucial component of the economy, acting as a bridge between manufacturers and consumers and facilitating the distribution of products across different markets.

In the context of India, the retail market has witnessed significant transformation over the years, driven by various factors contributing to the growth of organized retail. Organized retail refers to the sector that comprises licensed retailers, including supermarkets, hypermarkets, and chain stores, which operate in a structured and regulated manner. This shift from unorganized to organized retail has been influenced by several key factors.

One of the primary factors influencing the growth of organized retail in India is the rapid urbanization of the country. As more people migrate from rural areas to urban centers in search of better employment opportunities and living conditions, the demand for retail services has surged. Urban consumers tend to have higher disposable incomes and a preference for convenience, driving the need for organized retail formats that offer a variety of products under one roof. Shopping malls, supermarkets, and specialty stores are increasingly popular among urban dwellers, who appreciate the convenience and accessibility these establishments provide.

Another critical factor is the changing consumer demographics and preferences. The Indian population is characterized by a young demographic, with a growing middle class that is increasingly brand-conscious and quality-oriented. This segment is willing to spend more on premium products, leading to the proliferation of organized retail formats that __________ _____ ___________ _________ ___________ __________ ___________ _____ ___ ________ _______ ___.
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Degree : BACHELOR DEGREE PROGRAMMES
Course Name : Bachelor of Business Administration in Retailing
Course Code : BBARIL
Subject Name : Overview of Retailing
Subject Code : BRL 101
Year : 2024 2025