Question
What do you understand by Online Commerce? Discuss the impact of online commerce and e-marketing on fashion industry.
Online commerce refers to the buying and selling of goods and services over the internet. It has revolutionized the way that consumers shop and has had a significant impact on many industries, including fashion.
The rise of online commerce has been driven by several factors, including the widespread adoption of the internet, the increasing use of smartphones and mobile devices, and the convenience and accessibility of online shopping. Online commerce has enabled consumers to shop from anywhere, at any time, and has given them access to a wider range of products and retailers than ever before.
The fashion industry has been particularly impacted by online commerce and e-marketing. The emergence of e-commerce platforms like Amazon, eBay, and Alibaba, as well as fashion-specific sites like ASOS and Zalando, has made it easier for consumers to shop for clothing and accessories online. Social media platforms like Instagram and Facebook have also played a significant role in shaping consumer behavior and driving sales for fashion brands.
One of the main impacts of online commerce on the fashion industry has been the shift towards fast fashion. Fast fashion refers to the production and sale of inexpensive, trend-based clothing that ___ ___ __________ ___ ______ ________ ________ __ _______ _____________.
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