European Tourist Markets 

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Tourism is a key sector of the European economy. It generates more than 5% of the EU GDP, with about 1,8 million enterprises employing around 5,2% of the total labor force. It comprises a wide variety of products and destinations involving many different stakeholders, both public and private. The tourism industry has been increasingly becoming an informationbased industry, and is particularly relying on technology supporting information and communication (ICTs). As a consequence, the eTourism market is continuing to grow and represents already an important component in the global tourism market, counting, in Europe, for around 36% of all sales in the travel industry. Modern technologies, however, pose significant challenges to tourism businesses seeking to embrace them. The lack of agreed technical standards, together with high implementation costs (in terms of monetary and human resources), represents a barrier for the adoption of these instruments, in particular by small enterprises. TOURISMlink (a project financed by the DG Enterprise and Industry of the European Commission) is a large-scale demonstration action with the objective to modernize the tourism value chain and offer small and medium enterprises (SMEs) in the tourism sector a better position in the global tourism market. Its goal is to facilitate and accelerate the digital connection between smaller local service providers in the broader tourism industry (hospitality, tourism, culture and leisure), and with larger ___ __ ____________ _____________ _________ ________.
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Degree : BACHELOR DEGREE PROGRAMMES
Course Name : Bachelor of Arts in Tourism Studies
Course Code : BTS
Subject Name : Tourism Development: Products, Operations and Case Studies
Subject Code : TS 2
Year : 2022