What is mass communication? Discuss the technological advances in mass communication.

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Mass communication refers to the process of creating, sending, receiving, and analyzing messages to large audiences through various forms of media. It involves the dissemination of information, ideas, and entertainment content to the public using technologies such as newspapers, radio, television, films, and the internet. Unlike interpersonal communication, mass communication is largely one-way and impersonal, focusing on reaching a large, often heterogeneous population. It plays a vital role in shaping public opinion, spreading awareness, and promoting education and development. Technological advances have significantly transformed the landscape of ________ ___________ ____ ___________ ____________ __ ___________ ___________ __ __________ ___ ________ ____.
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Degree : BACHELOR DEGREE PROGRAMMES
Course Name : Bachelor Degree Programmes
Course Code : BDP
Subject Name : Foundation Course in Science & Technology
Subject Code : FST 1
Year : 2024 2025